Alcohol manufacturers never-never-never-never-never show their best buyers in their advertising – the drinkers.
They do not mention alcohol-related, and thus AVOIDABLE
Diseases
Death rates
violence
crime
homicide
domestic violence
divorces
Child abuse
sexual assault and rape.
And so on.
And we, “the society”, glorify those who “know how to celebrate” (alcohol consumers), condemn those who used to drink and now no longer (dry alcoholics) and make life difficult for the sober (come on, one more beer won´t kill us)!